Alfa Romeo Sales Advisor / Concierge Reference Number - 0123445567567
Location Wingrove West Road
Working Hours 40 hours per week
Benefits • Competitive Basic salary • Bonus scheme • Company pension scheme • Ongoing training and development opportunities • A supportive and family-oriented work environment • Opportunities for advancement within the company • Access to employee discount scheme
Salary Competitive Salary
Closing Date 19/04/2024

Welcome to Wingrove Motor Company! We are a well-known-established, North East family-owned business operating Citroen, Peugeot, franchises with a rich history spanning nearly 100 hundred years of providing high class vehicle maintenance and service repair.

We are opening a brand-new franchise in Newcastle City centre, where we will introduce the iconic allure and Italian elegance of Alfa Romeo. Alfa Romeo, a legendary automotive marque with a rich heritage dating back to 1910, embodies passion, performance, and distinctive design. At Wingrove Motor Company, we're dedicated to delivering an unparalleled experience to every customer, and our Alfa Romeo Concierge plays a pivotal role in upholding our commitment to excellence.

Role Overview:

The Alfa Romeo Concierge serves as the ambassador for Alfa Romeo and Wingrove Motor Company. This role encompasses sales of new and used vehicles and acts as the primary point of contact for clients, providing exceptional customer service and aftersales support. The Alfa Romeo Concierge plays a crucial role in enhancing the customer experience, ensuring the highest levels of satisfaction, and promoting the Alfa Romeo brand.


· Serve as the central character in the client relationship, actively listening to and understanding client needs to provide suitable sales offers (NV, B2C, B2B, physical, and digital) and aftersales support (servicing, service contracts, repairs, physical, and digital).

· Embody the Alfa Romeo Brand and maintain a deep understanding of the premium and luxury sectors across industries.

· Create a clean, attractive, welcoming, and safe environment aligned with Alfa Romeos Brand premium positioning and local government guidelines.

· Help manage a superior client experience through all client interactions (physical and digital) and departments, including contactless appointments, home deliveries, and exclusive events.

· Utilise technology, including customer relationship management (CRM) systems, digital platforms, video tools, and other relevant software to enhance customer interactions and streamline processes.

· Actively promote the Alfa Romeo brand and raise awareness in the local community through participation in community events, leveraging social media platforms, and implementing marketing initiatives.

· Sell Alfa Romeo brand's new and used vehicles, services (financing, connected services, service contracts, etc.), and accessories.

· Stay informed about constantly changing competitor offers to effectively position Alfa Romeo’s products and services.

· Welcome clients, manage vehicle handovers and returns, and follow up with clients to ensure their total satisfaction.

· Collaborate effectively with the dealership's sales, aftersales, marketing and support teams to ensure a seamless customer journey and exceed customer expectations.

· Support the head of sales in supplies management, vehicle orders, business forecasting and stock management.

· Adhere to unit sale and operating margin profitability targets.

· Contribute to achieving fixed sales and quality objectives to drive business performance.

· Continuously learn and develop by participating in regular training sessions and workshops to enhance knowledge of Alfa Romeo vehicles, industry trends, and sales techniques.

· Manage the customer journey through the Service department, ensuring operating standards are followed and the customer is satisfied/delighted.

We are seeking a highly qualified candidate who possesses the following attributes:

Relationship Building: The candidate should have a strong focus on building and nurturing relationships with clients. The ability to establish trust, provide personalised interactions, and deliver attentive follow-ups is essential to foster client loyalty and encourage repeat business. They should be proactive in their communication, ensuring that clients feel valued and supported throughout their journey with us.

Technology Proficiency: Proficiency in utilising technology is a key requirement for this role. The ideal candidate should be comfortable and experienced in using customer relationship management (CRM) systems, digital platforms, video tools, and other relevant software. By leveraging technology, they will enhance the customer experience, streamline processes, and effectively manage client interactions.

Brand Promotion and Awareness: The candidate should have a strong passion for promoting the Alfa Romeo brand and raising awareness in the local community. They will actively participate in community events, leverage social media platforms, and implement marketing initiatives to expand the brand's reach. By representing the Alfa Romeo brand with Passion and enthusiasm, they will contribute to the growth and success of the dealership.

Leadership: Managing the customer journey will involve close co-operation with key stakeholders in the business and with the brand. Having the skills to make sure customers are dealt with fairly and expertly will require key management skills and character. Balancing the needs of a customer and the needs of the business and satisfying both, will be paramount.

Continuous Learning and Development: At our dealership, we are committed to the ongoing learning and development of our employees. The selected candidate will have access to regular training sessions and workshops designed to enhance their knowledge of Alfa Romeo vehicles, industry trends, and sales and marketingtechniques. We encourage a proactive approach to continuous learning, ensuring that our Alfa Romeo Concierge team stays ahead of the curve and delivers exceptional service to our clients.

Candidate Key Assets:

· Time Management: Excellent time management, prioritisation, and meeting deadlines for prompt client responses.

· Organisational Skills: Highly organised with strong attention to detail, multitasking, and accurate record-keeping for smooth operations.

· Self-Motivation: Proactive and driven to exceed sales targets and customer expectations.

· Professionalism: Presentable with excellent communication and interpersonal skills.

· Management skills: Liaising with colleagues to ensure customers are dealt with in the correct manner.

· Adaptability: Open to learning new technologies and adjusting approach to meet evolving customer needs.

· Communication Skills: Strong verbal and written communication to engage effectively with clients, colleagues, and stakeholders.

· Problem-Solving Abilities: Resourceful with a solution-oriented mindset to address client needs and resolve issues effectively.

· Negotiation Skills: Effective in pricing discussions, trade-in valuations, and closing deals while maintaining positive client relationships.

· Team Player: Collaborative mindset, willingness to work with colleagues from different departments, fostering a positive work environment.

· Resilience: Ability to handle challenges and rejection, remaining motivated and positive, bouncing back, and maintaining high performance.

· Flexibility: Adaptability to thrive in a fast-paced, dynamic work environment.

· Technology Proficiency: Proficient in utilising technology, including CRM systems, digital platforms, video conferencing tools, and other relevant software.

· Poise: Demonstrates professionalism and elegance in representing the dealership and luxury brand.

Key Performance Indicators (KPIs):

· NV sales results (volume, market share, unit profitability, mix, etc.).

· Financing and services sales (service contracts and connected services).

· Customer satisfaction results in both sales and aftersales interactions.

· Lead management rate to effectively convert leads into customers.

· Completion of required training programs.

· Showroom standard audit results to ensure compliance with brand guidelines.

Who are Alfa Romeo?

Alfa Romeo is an illustrious Italian automotive brand renowned for its rich heritage, timeless elegance, and relentless pursuit of performance excellence. Established in 1910, Alfa Romeo has become a symbol of passion and innovation in the automotive industry. With a legacy spanning over a century, Alfa Romeo continues to inspire drivers worldwide with its distinctive design language, exhilarating driving dynamics, and iconic racing pedigree. As a true icon of Italian craftsmanship and engineering prowess, Alfa Romeo embodies the spirit of La Meccanica delle Emozioni – the mechanics of emotions.

Why Wingrove Motor Company?

Joining Wingrove Motor Company means being part of a family business dedicated to excellence and innovation. As a new franchise opening, there's an unparalleled opportunity for growth and advancement. We foster a supportive and collaborative work environment where your skills and talents are valued and rewarded. At Wingrove Motor Company, we're not just selling cars; we're creating memorable experiences for our customers. If you're passionate about luxury automobiles and committed to delivering exceptional service, we want you on our team!

Job Types: Full-time, Permanent


  • Company pension
  • Employee discount
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